Marketing Your Library: Practical Advice from Those Who've Done It

Marketing experts and library practioners will answer the following questions:  1. What is marketing and why do you need it in your library?  2. What are the ways to market your library whether you have a staff of 1 or 100?  3. What kind of marketing campaigns have succeeded and failed in Utah?  Attendees will learn the value of marketing and creative methods for connecting with patrons and other stakeholders. The emphasis of the session will be on practical steps libraries can take to promote their services and build community support.

Presenter:

Claire Brisson-Banks

Ellen Wagstaff

Alfred Mowdood

Catherine Soehner

Handouts:

SLA Presentation.ppt

Inspiring the Creation, Discovery, and Use of Knowledge.ppt

AttachmentSize
SLA Presentation.pptx2.5 MB
Date: 
Fri, 04/27/2012 - 8:30am - 10:30am
Location: 
250 A