The Spokespuppet vs. The Spokesperson: Lessons in PR

Public and media relations are more important to Libraries than ever before. How do you get your messages to the media and to the public at the right volume and at the right time? From conventional to crisis public relations, meet the City Library’s Spokespuppet, Earl. E. Literacy, and spokesperson, Julianne Hancock, to understand whose voice is the right voice for communicating your message to the public.

Presenters:

Andrew Shaw

Shane Smith

Julianne Hancock

Patrick Hoecherl