Why your digital collections can't be found in Google: Search Engine Optimization for digital repositories

Academic and public libraries have spent more than a decade and a mountain of funding to digitize special and other collections, and we have fully expected those collections to appear in Internet search engine indexes.  Recent research conducted at the University of Utah shows that the search engine indexing ratio of these collections is surprisingly low.  Please join the presenters, Kenning Arlitsch and Patrick O'Brien for a fascinating look into this complex issue and what you can do about it.  The problems are both technical and administrative, and the presenters have been very successful in increasing the indexing ratio with collections at Utah.

Presenters:

Kenning Arlitsch, University of Utah

Patrick O'Brien, University of Utah

Handouts:

Arlitsch-OBrien-ULA_2012-04-27.pdf